Recently Apple generate innovative products next by next. On the walkman share, they has deprived Sony's share completely. Why Sony is beaten them although apple entered that maket so late. Sony and Apple are indicate predisposition of japanese company and american company very well. Today I talk why sony's walkman is beaten completely by iPod.
In present we image ipod as for portable music player. But on 1990 it was walkman absolutely. Name of walkman is just a company's brand name, and that became category name on the music market. It shows that how this prodeuct penenate for coustomer in the world. But they had continued to develop the new project, they released the memory stic walkman which be able to save memory not CD and MD like iPod, it was fastly than Apple company. In those day by evolution of tecnology music data is able to take in memory of device. It mean that they has developed the products which come through coustmer's need and market.
And two years later after sony's product, first iPod was release at 2001. they was late just two years than sony. Noramally saying Sony can have benefit on market as precession company. Why they was come from behind by apple in spite of two years late.
This is biggest reason that Sony can not throw CD and MD. those were developed by Sony. they can get high income from patent of them. And for that they have many factory includes equipment and employee. If Sony expand share of memory stick walkman means they deprive share of CD and MD by themselves.
And in constract situation, Apple company have nothing any equipment in their company for music market. it means They had been able to generate the prodeuct for maket directly. Sony have many kind of business, and they have many restriction like huge income of CD, and equipment and human, and interest with music company.
Thoses thing indicate remarkably predisposition of japanse company and america company as well. Japanese company have higher tecnhnology but their ability to take action is late. America company can do action as soon as they have idea.
As a next step of walkman, they will fight on the market of TV. Apple company is developping next innovate TV. And Sony started to tie up with google company has own TV brand agaist apple. I hope that Sony would get share on the TV market without second defeat.